MORTGAGE STUFF (C-Loans
Client Letter)
You are
receiving this letter because you are a commercial mortgage broker
client of either Blackburne & Sons or C-Loans, Inc. Removal
instructions are below. Today we'll talk about cooperative marketing for commercial loans. The subject is way cooler than you think. And as always, we have lots of great jokes, funny pics, and a cool video of a starfish actually swimming.
Joke Du Jour
When we take our dog on a car journey, we carry his drinking water in a gin bottle. On one occasion we stopped for lunch and let him out of the car. Pouring some water from the bottle into his bowl, I noticed a man watching with fascination. He came over to me and whispered, "I hope that you're not going to let him drive!"
TaDaaa!
Place Your Commercial Loans With C-Loans.com
Last year C-Loans.com closed an $18.5 million commercial construction loan. The broker who used C-Loans earned a $92,500 commission.
C-Loans.com is a commercial mortgage portal where you can enter a commercial loan in just four minutes and then submit it to hundreds of different commercial lenders with one click. And C-Loans is free!
License Plate Joke
When my wife and I were vacationing in the eastern part of our state, our car's license plate was stolen. We planned to go to a local office for a replacement, but then we discovered that our registration had expired. The new one was at home in a pile of mail. After much thought, we came up with a solution. Taping a sign over the empty license plate space on the rear of the vehicle, we made the eight-hour trip home safely. Not a single state trooper stopped us, but many passing motorists took great pains to honk and wave at us. Our sign read "Just Married!"
Submit Your Commercial Mortgage App Today
Blackburne & Sons continues to seek slightly-flawed first
mortgages between $100,000 to $3.5 million on standing
commercial properties nationwide. We have tons of money right now, so we can do some of the larger loans that in the past were too large for us. We will now even consider land loans.
One unusual loan product that we offer is our blanket loan against a portfolio of rental homes. We will also hypothecate notes and buy commercial loans at a discount.
Please be sure to bookmark our commercial mortgage rate sheet right
now. To apply for a
private money commercial loan from Blackburne & Sons, please
find your favorite loan officer below:
Tom Blackburne:
574-210-6686
To apply to Tom online, please click here.
Alicia Gandy:
916-338-3232
To apply to Alicia online, please click here.
George Blackburne IV: 916-338-3232
To apply
to George IV online, please click here.
President Joke
"When I was a boy I was told that anybody could become President; I'm beginning to believe it." -- Clarence Darrow
Silence of the Babysitters
Today's Training Subject: Co-Op Marketing
Bob and Steve are drinking buddies. Bob works for a sub-prime residential lender, and Steve brokers commercial loans. Bob gets 90% of his business by sending newsletters by snail mail to A-paper residential mortgage brokers, soliciting them for their turndowns. One day, between beers and ribald jokes, Steve complains to Bob, "I've got 500 residential mortgage brokers on my mailing list, but it costs me $1.50 per broker to send them a snail mail newsletter. As a result, I can only afford to mail to them once a month. If only I could get my cost down to $0.75 per newsletter. Then I could advertise twice per month, and I would make a lot more money."
Through a beer fog, Steve still sees an opportunity. "You know, Bob, you and I are not competitors. You're a residential guy, and I'm a commercial guy. We both advertise separately to residential mortgage brokers. Why don't we share the envelope? You stick in a one-page flyer about subprime residential mortgages, and I'll stick in a one-page flyer about commercial mortgages. Then we'll share the cost of the snail mail postage and envelope. It's a huge win-win."
Mary, a hot, 39-year-old, recent divorcee, notices Steve (who is sort of butt-ugly) through her own beer goggles and thinks to herself, "Well, he's not that bad." Later Mary invites him home "for coffee". It was a great evening all around for Steve.
Folks, product placement (when James Bond drives a BMW in the latest 007 movie) and cooperative advertising is the latest trend in marketing. Last night Cisca and I counted FIVE commercials in just one hour where two different advertisers shared the cost of a 30-second TV ad. Doritos shared an ad with the new Ice Age movie. Safeco shared an ad with Banana Republic. Now that I have pointed it out, you will see marketers from two different companies sharing the cost of marketing everywhere.
Politics Joke
"Politics is the gentle art of getting votes from the poor and campaign funds from the rich, by promising to protect each from the other." -- Oscar Ameringer
Small Balance Preferred Equity "Loans"
Do you really understand preferred equity? This free whitepaper will help you to truly understand it. It's written in easy-to-understand layman's language.
You'll use preferred equity in three common scenarios. (1) You have an investor buying a non-owner-user commercial-investment property. The bank refuses to make a first mortgage larger than 60% LTV. The buyer only wants to put down 25%. We'll cover the gap. (2) Your client has a balloon payment coming due, but he can't qualify for a new first mortgage large enough to pay off the old first mortgage. We'll cover the gap. (3) Your client wants to buy out an impossible partner. We'll provide the capital to buy him out.
Got a potential preferred equity deal? Call your favorite B&S loan officer:
Alicia Gandy:
916-338-3232
To apply to Alicia online, please click here.
George Blackburne IV: 916-338-3232
To apply
to George IV online, please click here.
Tom Blackburne:
574-210-6686
To apply to Tom online, please click here.
I Simply Like My Phone More Than I Like You
Free Written Directory of 2,000 Commercial Lenders
Please notice I said TWO THOUSAND commercial lenders, not just 200. Imagine if you had scores and scores of commercial lenders for every deal. And did I mention it was free? To get your free list.
Marriage Joke
"A new study suggests that marriage is more beneficial for men than women. The results of the study were shouted at me through a locked bedroom door." -- Seth Meyers
One-Point Commercial Bridge Loans
Please don't forget about Blackburne & Sons' one-point bridge loan product for commercial properties:
Interest Rate: 9.9% to 12.9%
Loan Fee: 1 point + $950 (nothing up-front)
Term: Six months
Prepayment Penalty: None
Maximum Loan-to-Value Ratio: 65% (70% on purchases)
Properties: Multifamily (5+ units), Commercial, and Industrial
Brook Joke
Q: What do you get when you cross a stream and a brook?
A: Wet feet!
Business Loans Not Secured By Real Estate
I'm talking here about unsecured business loans, equipment loans, leases, inventory loans, factoring, accounts receivable financing, asset-backed lines of credit, etc.
The reason you want to get into the business of brokering business loans is because such loans close in 10 to 14 days, NOT three months.
C-Loans.com is now offering business financing. Please click here if you are trying to pace a business loan not secured by real estate.
Seven Months Joke
"It's hard to believe that there are only seven months left in the Obama presidency. You never know how much you're going to miss a guy until you see the options." -- Stephen Colbert
We're Now Making Home Loans in
California
For the past 36 years Blackburne & Sons has exclusively been a commercial lender. That has now changed. We are now aggressively seeking non-owner-occupied home loans in California.
Sorry, folks, we are ONLY licensed to make non-owner-occupied home loans in California. We cannot make home loans in any other state; but we will make individual commercial loans or blanket residential loans (5+ houses) nationwide.
Got a nationwide commercial deal or a California non-owner-occupied residential deal? Please call your California Loan Officer:
George Blackburne IV at 916-338-3232
NMLS # 382122
Alicia Gandy at 916-338-3232
NMLS # 389678
Tom Blackburne at 574-210-6686
NMLS # 1014118
Tunnel Joke
"Politicians are people who, when they see light at the end of the tunnel, go out and buy some more tunnel." -- John Quinton
Nine-Hour
Video Course on How to Broker Commercial Mortgage Loans
Important note: This nine-hour video course now also includes my $399 audio course on Intermediate Commercial Real Estate Finance - all for the same $549 cost. This 9-hour video course is my
bread-and-butter course that teaches you how to market for
commercial loans, how to underwrite them (the ratios), how to
place them, and how to collect your fee. Thousands of very happy
commercial mortgage brokers have taken this course. Details.
Half-Full Joke
DA friend of mine was a philosophy major during his first semester in college. One day in a seminar class, they spent a great deal of time debating whether the glass was half full or half empty. After the class, my friend was feeling pretty good about himself and what he was learning at university, so when he went home and continued the discussion with his family. With maximum drama, he took a 12-ounce glass from the cupboard and poured in 6 ounces of water. Then took it into the dining room and placed it in the middle of the table. He proudly asked his family, "Can anyone tell me whether this glass is half-full or half-empty." Without missing a beat, his wise grandmother replied, "Depends if you're drinking or pouring."
Great Apartment Loan Program
You're probably used to thinking of Blackburne & Sons as a subprime commercial lender, but since our acquisition of CommercialMortgage.com (I paid more than a house), some of the nation's largest commercial mortgage investors are giving us wonderful opportunities. Please be sure to check out our great new apartment program.
To apply for an apartment loan from Blackburne & Sons, please
find your favorite loan officer below:
George Blackburne IV: 916-338-3232
To apply
to George IV online, please click here.
Tom Blackburne:
574-210-6686
To apply to Tom online, please click here.
Alicia Gandy:
916-338-3232
To apply to Alicia online, please click here.
Video - Swimming Starfish
I never knew that starfish could swim.
Earn Big
Referral Fees. We've Made It Really Easy.
Blackburne
& Sons will pay
you a referral fee of 20% of our loan fee, just for providing us
with the name and the phone number of a prospective commercial
mortgage borrower. We once paid a referral fee of $21,250 to a guy
named Alan Dunn.
Just
click here to refer us a commercial
loan.
Final Funny - Naughty But Pretty Funny (R)
A little old man shuffled slowly into the Orange Dipper, an ice cream parlor in Naples, and pulled himself, slowly and painfully, up onto a stool. After catching his breath, he ordered a banana split. The waitress asked kindly, "Crushed nuts?" "No," he replied, "hemorrhoids."
Buy
Commercial Leads
You can buy
commercial leads from C-Loans for just $1 to $9, plus 37.5
bps. when the deal closes.
Here's the most important reason why you want to buy leads from C-Loans. Once you close five loans for us, we will list you on our Suggested Lender List as a Proven Broker. If you ever achieve this distinction, the rest of your career will be a breeze. Three or four perfect commercial leads will appear in your email box daily until you retire.
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