|
Volume 7: Issue 9 | Date: September 24, 2019
|
COMMERCIAL BROKER NEWSLETTER
You are receiving this letter because you either wrote to us or you are a commercial real estate broker client of either Blackburne & Sons or C-Loans, Inc. Today we’ll discuss how to use marketing leverage to multiply your advertising budget by a factor of 30. We also have lots of cute, clean jokes, some funny pics, and the single most wonderful video that you have EVER seen. In this age of YouTube, this is a helluva claim. If you do nothing else with the newsletter, at least scroll to the bottom and view this video.
|
Joke Du Jour
Taxiing down the tarmac, the jetliner abruptly stopped, turned around and returned to the gate. After an hour-long wait, it finally took off. A concerned passenger asked the flight attendant, "What was the problem?” "The pilot was bothered by a noise he heard in the engine," he explained. "It took us awhile to find a new pilot.”
|
Private Money Commercial Permanent Loans
From $100K to $3.5M Nationwide
Click HERE to Apply Now!
Do you need a commercial lender who will actually lend up to 75% LTV? Blackburne & Sons has decided to compete against banks by offering a higher LTV.
|
|
|
Do you need a lender who will also look at the borrower's global income - income from salaries, other investments, etc.? Do you need a lender who will allow the seller to carry back a second mortgage? Does your client have a balloon payment coming due on his commercial property? Has your bank offered him a discounted pay-off? Does your borrower have less-than-stellar credit? Is your client's company losing money? Is your borrower a foreign national? Do you need a non-recourse loan? Do you need a commercial loan with no prepayment penalty?
Is your client's commercial property partially vacant? Do all of your commercial leases run out in the next 18 months? Do you need a lender who will allow a negative cash flow? Do you need a loan against a portfolio of rental houses?
|
|
|
|
And don't forget, we will quickly and happily issue you a written Loan Approval Letter - at no charge - that you can use as a fallback and to lure cheaper lenders. After all, everyone wants to lend to you if you already have a commitment. Here is our latest rate sheet.
|
Popcorn Joke
"The man responsible for making popcorn a movie theater snack has passed away. His family was going to get him a regular casket, but then decided to get the extra large one. It was a better deal because it came with a medium Coke." — David Letterman
|
Sock Joke (You long-suffering mothers should like this one.*)
My kids wanted to know what it's like to be a mom, so I woke them up at 2:00 a.m. to let them know my sock came off.
*If President Trump died and made me king, I would ask every business in the country to give preference to mothers of more than two children. Preferred parking. Early boarding of airlines (not just those with young children). Special discounts. This country desperately needs more children, and it starts with showing appreciation. My two cents.
|
ATM Joke
I saw a lad standing on one leg at an ATM. Confused, I asked him what he was doing. He said he was just checking his balance.
|
Cat Caller Joke
I was at a yard sale one day and saw a box marked, “Electronic cat and dog caller — Guaranteed to work.” I looked inside and was amused to see an electric can opener.
|
- Today's Observation -
How To Use Marketing Leverage
I have a business buddy who is spending a fortune advertising his mezzanine loans and preferred equity investments using Google AdWords. Whenever I use Google to look up “supermodels in swimsuits” (haha, just kidding), my buddy’s advertisement pops up.
First of all, kudos to Google for knowing that I am in the commercial real estate business. Kudos to Google for showing my buddy’s very relevant advertisement. Pop quiz, Google: "Where do I (old man Blackburne) stand on gun control?” I am sure that Big Brother knows.
But holy cramps, this kind of advertising is incredibly expensive. My buddy was moaning recently about the cost. He needs to start using marketing leverage.
Marketing leverage is the technique of advertising for referrals only to guys who themselves are advertising like crazy.
|
Example:
Back in the days of snail mail - now called lumpy mail - it cost me over $1 (nowadays $2) to send each lumpy mail piece. I quickly learned that adverting directly to the public for commercial loans was horribly ineffective. But what ended up working like a charm was advertising to mortgage brokers, bankers, and property managers (with whom I had a prior working relationship).
Each of these guys was spending $400 (today maybe $700) per month advertising for his own business. I could reach each one for only $1 per month, and if they got a subprime commercial loan request, they would bring it to me. My $1 was therefore able to reach $400 worth of borrowers. I enjoyed marketing leverage.
Today we can reach referrals sources by email, which is almost cost free. As you know, advertising to referral sources is still my preferred method, even though TONS of guys are now doing it. I try to separate myself from the other guys by paying you back (for tolerating my ads) with funny pics, jokes, and helpful practice tips.
But if I was my buddy, and I wanted to use expensive Google AdWords, I would build a list of referral sources and submit the list to Google. I would also throw in as many high-net-worth commercial property investors as I knew, but this list would probably be much smaller.
Then I would only pay for AdWord ads to these special guys, not the general public. Most of them are advertising themselves for commercial real estate clients, and I would achieve marketing leverage.
|
|
|
|
Space Joke
Daughter: You're invading my personal space.
Mother: You came out of my personal space.
|
Business Purpose Rental Home Loans in Most States
Apply Now! Please pay special attention to the following: Unlike other hard money brokers, Blackburne & Sons Realty Capital Corporation makes home loans with a 15-year term (30-year amortization), and there is NO prepayment penalty. Our competitors make just three-year or five-year bridge loans. Our loans are clearly better because you may want to hold the property. These loans are sometimes known as buy-to-rent loans.
Historically, Blackburne & Sons was mostly a commercial lender. This has now changed. We are aggressively aggressively seeking non-owner occupied home loans. We have already closed loans in the following states, and our attorney can quickly research your state to verify that we can lend there. Unfortunately, in a handful of states, an NMLS license is not enough.
|
|
|
We can lend in the following:
- New Jersey
- Missouri
- Maryland
- Alaska
- Ohio
- Florida
- New York
- California
- Washington
- Arizona
- Texas
- Hawaii
- Virginia
- Delaware
- Indiana
- Louisiana
- Hawaii
- North Carolina
- South Carolina
- Georgia
- Pennsylvania
- Michigan
- Louisiana
- Oklahoma
- Rhode Island
- Tennessee
- Wisconsin
Unfortunately the these are out:
- Nevada
- Minnesota
- Idaho
- Oregon
- South Dakota
- Vermont
- North Dakota
- Utah
|
|
|
|
|
|
Don't see YOUR state listed above? If you have a real-life deal, we’ll hire our attorney to quickly research its availability.
George Blackburne, IV
Loan Representative
P: (916) 338-3232 Ext. 314
georgeiv@blackburne.com
NMLS #382122
The property has to be non-owner occupied, and the purpose of the loan must be for business. The nice thing about business purpose home loans from Blackburne & Sons is that our loans have a 30-year amortization, a 15-year term and no prepayment penalty.
|
|
|
|
Swim Call Joke
When our ship stopped in the Atlantic Ocean for a 'swim call,' the chief boatswain noticed how nervous I was. "Don't worry," he assured me. "You are never more than three miles from land." Then he added, "Straight down.”
|
|
Submit Your “A” Quality Commercial Loans Using C-Loans
|
|
|
You old veterans know that commercial lenders are incredibly fickle. One moment a bank loves self storage loans, and the next moment - usually after taking a loss - it wouldn't touch a self storage facility loan with a ten-foot pole. C-Loans.com is a commercial mortgage portal that was designed with commercial lender fickleness in mind.
You fill out one mini-app, and then you can submit your commercial loan application to bank after bank, six at a time, until you find a bank hungry to make a commercial loan today.
Borrowers and commercial brokers have closed over 1,000 commercial real estate loans totaling over $1 billion, so C-Loans clearly works. And C-Loans.com is FREE!
|
|
|
|
Lock Joke
Not sure if I should be more concerned about the son who locked me out of my bedroom today or the one who showed me how to pick the lock.
|
Free Commercial Loan Software
Can be used to submit your commercial loan to any commercial lender in the country. Just released.
|
|
|
|
Clock Joke
What does a clock do when it's hungry?
Goes back 4 seconds.
|
Hot-To-Trot To Make Fix and Flip Loans
Blackburne & Sons is making a huge push into fix and flip lending. Of course we will still make our private money permanent loans on commercial properties nationwide; but we are now also making fix and flip loans across the country.
Please click here to submit a fix and flip loan or a hard money commercial loan or call me, George IV, at (916) 338-3232.
|
New Bank Teller Joke
The bank manager noticed the new teller having problems with counting money and adding figures. “Where did you get your financial education?” he asked. “Yale.” replied the teller. “That’s very impressive.” said the manager. “What did you say your name was?” “Yim Yohnson,” came the proud answer.
|
|
|
COMMERCIALMORTGAGE.COM
Even More Commercial Lenders
Every day we add two to five new banks and credit unions to CommercialMortgage.com. With almost 4,000 banks, credit unions, and other commercial lenders, CommercialMortgage.com is by far the largest databank of commercial lenders in the country.
Do you understand that CommercialMortgage.com is absolutely free to use? The lenders listed do NOT jack up their loan fee in order to pay a software licensing fee to C-Loans, Inc. One of the most successful commercial mortgage brokers in the entire country is Les Agisim of Trevor Cole Commercial, and Les uses CommercialMortgage.com all of the time. You would be wise to do what the successful guys do.
|
|
|
|
Swim Call Joke
When our ship stopped in the Atlantic Ocean for a 'swim call,' the chief boatswain noticed how nervous I was. "Don't worry," he assured me. "You are never more than three miles from land." Then he added, "Straight down.”
|
Free Copy of The Blackburne List
Click here to get a free list of 200 commercial lenders, including at least five for every state.
The Blackburne List is a list of over 2,500 commercial lenders located nationwide. We spent almost $30,000 and three months updating this list, and we just finished updating it in 2019.
The Blackburne List is available for purchase for just $79.95 at CommercialLenders.com. Is money tight? You can also buy one of our three Regional Lists (750+ lenders) for just $39.95.
You can also search The Blackburne List using CommercialMortgage.com for free.
|
|
|
|
Only Blackburne & Sons Can Do This
Blackburne & Sons has some truly unique and super cool programs:
- We'll give you a bridge loan on your commercial property for only one point! There is no prepayment penalty.
- We allow sellers to carry back a second mortgage behind our first mortgage.
- We will actually lend up to a 75% loan-to-value ration. Banks claim they will lend up to 75% LTV, but in real life they will only go 68% LTV.
- We offer private money (loose-goosey underwriting) commercial loans with 30-year payments and a 15-year term. Our competitors offer 2 to 3-year bridge loans. We offer 15-year permanent loans with no prepayment penalty. Never again will you have a balloon payment come due during a recession.
- We buy commercial first mortgages (usually at a discount).
- Instead of discounting your wonderful commercial first mortgage, consider pledging it as collateral for a smaller loan. This is called a hypothecation. We make loans secured by mortgage notes owned by the borrower.
|
Dentures Joke
A minister had all of his remaining teeth pulled out. New dentures were being made. The first Sunday, he only preached 10 minutes. The second Sunday, he preached only 20 minutes. On the third Sunday, he preached 1 hour and 25 minutes. When asked about this by some of the congregation, he responded, “The first Sunday, my gums were so sore it hurt to talk. The second Sunday, my new dentures were hurting me a lot. The third Sunday, I accidentally grabbed my wife's dentures. I don't know what happened, I just couldn't stop!”
|
|
|
Learn Commercial Real Estate Finance
9 Hour Video Training
It would be a lot easier to close your commercial deals if you actually knew the subject matter. Are you finally ready to learn the financial ratios and the advanced terminology of commercial real estate finance? Just $549.
Now available online!
|
|
|
|
Phone Book Joke
Needing to look up a phone number while at a friend's house, my teenage daughter asked for a phone book. She might as well have asked for a papyrus scroll. "A phone book?" asked her friend. "You know," said my daughter. "A book with numbers in it.” "Oh," said her friend as it dawned on her. "You mean a math book.”
|
Two Ways To Earn Referral Fees for Commercial Loans
We Once Paid $21,250
This is an absolute no-brainer. You simply put a link to C-Loans.com on your real estate website. We once paid a $21,250 referral fee to a guy who was asleep when the lead came in! Here are the details.
You can also refer commercial loans by hand. Simply insert your referrals here.
|
Black and White Joke
Q: What is black, white, black, white, black, white?
A: A penguin rolling down the stairs.
No cute little penguins were hurt in the making of this joke
|
On a Personal Note
This past week, we made our annual pilgrimage to my parent’s place in Indianapolis. A long standing “staycation” tradition, this trips typically include some boating, checking things out around the town and relaxing with the family. This year, my sister-in-law added a fun new activity; an at-home wine and paint night. She set everyone up with their own little easels and paint and we followed along with an instructor via YouTube. Of course, I had to be a little different and while the rest of the family painted the Emerald City with blue skies and a rainbow, I went ahead and painted a stormy night complete with lightening. Not everything can be rainbows and flowers!
|
Final Funny
A woman visited a psychic of some local repute. In a dark and gloomy room, gazing at the Tarot cards laid out before her, the Tarot reader delivered the bad news: "There is no easy way to say this so I'll just be blunt: Prepare yourself to be a widow. Your husband will die a violent death this year."
Visibly shaken, the woman stared at the psychic's lined face, then at the single flickering candle, then down at her hands. She took a few deep breaths to compose herself. She simply had to know.
She met the Tarot reader's gaze, steadied her voice and asked, "Will I get away with it?"
|
|
|
FREE Commercial Loan Brokerage Training
From an Industry Veteran And Attorney
The C-Loans Blog: info.c-loans.com
Every week we publish one or two new blog articles that train commercial brokers in commercial real estate finance. We try to have fun with it, including lots of funny pics. If you want access to this FREE training, subscribe to George's blog by clicking the button below.
|
|
|
|
|
Video - The Most Wonderful Video of Your Life
|
|
|
|
|
|
|
Members of the Blackburne Family of Companies
|
|
|
|
|
|
|
CA DRE #829677
NMLS #103430
|
|
|
|
P: (916) 338-3232
F: (916) 338-2328
4811 Chippendale Dr, Ste. 101
Sacramento, CA 95841
|
|
|
|
CA DRE #1330173
NMLS #167100
|
|
|
|
|
|
