Mortgage Stuff Newsletter - Marketing For Commercial Loans
Volume 14 Issue 11

Newsletter Date: September 25, 2014


MORTGAGE STUFF (C-Loans Client Letter)

You are receiving this letter because you are a commercial mortgage broker client of either Blackburne & Sons or C-Loans, Inc. Removal instructions are below. Today we'll talk about the best way to market for real estate business - whether it be home loans, commercial mortgage loans, or commercial real estate sales. And as always, we have lots of great jokes, funny pics, and a surprising video for you today too.

Joke Du Jour

One night a fellow drove his secretary home after she had imbibed a little too much at an office reception. Although this was an innocent gesture, he decided not to mention it to his wife, who tended to get jealous easily. The next night the man and his wife were driving to a restaurant. Suddenly he looked down and spotted a high-heel shoe half hidden under the passenger seat. Not wanting to be conspicuous, he waited until his wife was looking out her window before he scooped up the shoe and tossed it out of the car. With a sigh of relief, he pulled into the restaurant parking lot. That's when he noticed his wife squirming around in her seat. "Honey," she asked, "have you seen my other shoe?"

Funny Pregnancy Announcement

Submit Your Commercial Mortgage App Today

Blackburne & Sons continues to seek first mortgages between $100,000 to $3.5 million on standing commercial properties nationwide. Our hottest product right now is our blanket loan against a portfolio of rental homes. We'll also hypothecate notes and buy commercial loans at a discount.

Please be sure to bookmark our commercial mortgage rate sheet right now. To apply for a private money commercial loan from Blackburne & Sons, please find your favorite loan officer below:

Tom Blackburne: 574-210-6686
To apply to Tom online, please click here.

Alicia Gandy: 916-338-3232
To apply to Alicia online, please click here.

Desmond Stoll: 916-338-3232
To apply to Desmond online, please click here

Pregnancy Joke

Eight and a half months very pregnant with twins, I was used to getting nervous glances from strangers. But I never realized how imposing I was until my husband and I went out to dinner at a new restaurant. The hostess sat us at our table, took one long look at my stomach and asked, "Would you like me to get you a high chair just in case?"

Marketing For Real Estate Clients

Print or TV advertising directly to the public simply doesn't work. What does work is marketing to wealthy real estate investors whom you've met in the legitimate course of business or marketing to other professionals who see a lot of real estate deals because of where they work.

Every time you meet a high-net-worth investor - perhaps he was a lead call or perhaps you met him when he nibbled on one of your listings - you simply must save his contact information and market to him for the next 20 years. This investor is different from the public. You met him in the legitimate course of business. With him you have legitimacy.

You should also build your contact list of other real estate professionals daily. For commercial loan brokers, this includes bankers, commercial real estate brokers, property managers, residential mortgage brokers, residential real estate brokers, other commercial lenders, attorneys, accountants and CPA's, and financial planners (life insurance agents).

Then you should market to them regularly using jokes, funny pictures, cool videos, and the occasional plug for your real estate service. Your first five newsletters will probably not produce a single lead, but that sixth newsletter will start a trickle that will eventually become a steady, reliable stream of business.

Nike Joke

"Problems for the NFL continue. Last week Nike suspended Ray Rice's contract and today they suspended Adrian Peterson's contract. So now Nike is down to Oscar Pistorius (the Blade Runner who killed his girlfriend) and Kim Jong Un (dictator of North Korea)." -- Conan O'Brien

Preferred Equity "Loans"

Do you really understand preferred equity? This free whitepaper will help you to truly understand it. It's written in easy-to-understand layman's language.

You'll use preferred equity in three common scenarios. (1) You have an investor buying a non-owner-user commercial-investment property. The bank refuses to make a first mortgage larger than 60% LTV. The buyer only wants to put down 25%. We'll cover the gap. (2) Your client has a balloon payment coming due, but he can't qualify for a new first mortgage large enough to pay off the old first mortgage. We'll cover the gap. (3) Your client wants to buy out an impossible partner. We'll provide the capital to buy him out.

Got a potential preferred equity deal? Call your favorite B&S loan officer:

Alicia Gandy: 916-338-3232
To apply to Alicia online, please click here.

Desmond Stoll: 916-338-3232
To apply to Desmond online, please click here.

Tom Blackburne: 574-210-6686
To apply to Tom online, please click here.

Nike Joke II

"Kobe Bryant and Nike have teamed up to make a Beethoven-themed sneaker. They're motto is 'Play basketball like an 18th century deaf German.'" -- Conan O'Brien

Free Written Directory of 2,000 Commercial Lenders

Please notice I said TWO THOUSAND commercial lenders, not just 200. Imagine if you had scores and scores of commercial lenders for every deal. And did I mention it was free? To get your free list.

Pregnancy Announcement II

One-Point Commercial Bridge Loans

Please don't forget about Blackburne & Sons' one-point bridge loan product for commercial properties:

Interest Rate: 9.9% to 12.9%
Loan Fee: 1 point + $950 (nothing up-front)
Term: Six months
Prepayment Penalty: None
Maximum Loan-to-Value Ratio: 65% (70% on purchases)
Properties: Multifamily (5+ units), Commercial, and Industrial

This One Minute Video Was Played in a Movie Theater in Hong Kong

I promise that it will affect you.

Place Your Commercial Loans With C-Loans.com

C-Loans.com recently closed an $18.5 million commercial construction loan. The broker earned a $92,500 commission.

C-Loans.com is a commercial mortgage portal where you can enter a commercial loan in just four minutes and then submit it to hundreds of different commercial lenders with one click. And C-Loans is free!

Pregnancy Announcement III

We're Now Making Home Loans in California

For the past 34 years Blackburne & Sons has exclusively been a commercial lender. That has now changed. We are now aggressively seeking non-owner-occupied home loans in California.

Sorry, folks, we are ONLY licensed to make non-owner-occupied home loans in California. We cannot make home loans in any other state; but we will make individual commercial loans or blanket residential loans (5+ houses) nationwide.

Got a nationwide commercial deal or a California non-owner-occupied residential deal? Please call your California Loan Officer:

Desmond Stoll at 916-338-3232
NMLS # 1013512

Alicia Gandy at 916-338-3232
NMLS # 389678

Donation Joke

The newspaper where I worked had just announced that when its new building was completed, the old one would be donated to the United Way. A few days later, someone came into our office soliciting contributions to that same organization. "I'm sorry," one reporter quipped. "We gave the office."

Nine-Hour Video Course on How to Broker Commercial Mortgage Loans

This is my bread-and-butter course that teaches you how to market for commercial loans, how to underwrite them (the ratios), how to place them, and how to collect your fee. Thousands of very happy commercial mortgage brokers have taken this course. Details.

Pregnancy Joke II

A woman went to the doctor's office, where she was seen by a young, new doctor. After about 4 minutes in the examination room, the doctor told her she was pregnant. She burst out, screaming as she ran down the hall. An older doctor stopped her and asked what the problem was, and she told him her story. After listening, he had her sit down and relax in another room. The older doctor marched down the hallway to the back where the first doctor was and demanded, "What's the matter with you? Mrs. Terry is 59 years old. She has four grown children and seven grandchildren, and you told her she was pregnant?" The new doctor continued to write on his clipboard and, without looking up asked, "Does she still have the hiccups?"

Great New Apartment Loan Program

You're probably used to thinking of Blackburne & Sons as a subprime commercial lender, but since our acquisition of CommercialMortgage.com (I paid more than a house), some of the nation's largest commercial mortgage investors are giving us wonderful opportunities. Please be sure to check out our great new apartment program.

To apply for an apartment loan from Blackburne & Sons, please find your favorite loan officer below:

Alicia Gandy: 916-338-3232
To apply to Alicia online, please click here.

Desmond Stoll: 916-338-3232
To apply to Desmond online, please click here.

Tom Blackburne: 574-210-6686
To apply to Tom online, please click here.

Rabies Joke

My neighbor was bitten by a stray, rabid dog. I went to see how he was and found him writing frantically on a piece of paper. I told him rabies could be treated, and he didn't have to worry about a will. He said, "Will? What will? I'm making a list of the people I want to bite."

Earn Big Referral Fees. We've Made It Really Easy.

Blackburne & Sons will pay you a referral fee of 20% of our loan fee, just for providing us with the name and the phone number of a prospective commercial mortgage borrower. We once paid a referral fee of $21,250 to a guy named Alan Dunn.

Just click here to refer us a commercial loan.

Final Funny - Caution

This joke is rated PG-13, but I promise you a hearty belly-laugh. Read on at your own risk. :-)

Upon arriving home in eager anticipation of a leisurely evening, the husband was met at the door by his sobbing wife. Tearfully she explained, "It's the druggist - he insulted me terribly this morning on the phone." Immediately the husband drove downtown to accost the druggist and demand an apology.

Before he could say more than a word or two, the druggist told him, "Now, just a minute - listen to my side of it. This morning the alarm failed to go off, so I was late getting up. I went without breakfast and hurried out to the car, but I'll be damned if I didn't lock the house with both house and car keys inside. I had to break a window to get my keys. Driving a little too fast, I got a speeding ticket. Then, about three blocks from the store I had a flat tire."

"When I finally got to the store there was a bunch of people waiting for me to open up. I got the store opened and started waiting on these people, and all the time the darn phone was ringing its head off. Then I had to break a roll of nickels against the cash register drawer to make change, and they spilled all over the floor. I got down on my hands and knees to pick up the nickels - the phone is still ringing - when I came up I cracked my head on the open cash drawer, which made me stagger back against a showcase with a bunch of perfume bottles on it, and half of them hit the floor and broke.

The phone is still ringing with no let up, and I finally got back to answer it. It was your wife - she wanted to know how to use a rectal thermometer. And Mister, I TOLD HER!"

Buy Commercial Leads

You can buy commercial leads from C-Loans for just $1 to $9, plus 37.5 bps. when the deal closes.

Get a Free e-Book on CREF

I've assembled my best commercial real estate finance training articles into a wonderful e-book that is yours free.

 


Featured Links


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Learn to Broker $10MM Commercial Deals.

9-Hour Video Program Including Marketing, Underwriting, Packaging, Placement and Fee Collection. Just $499.

For details, click here or call Mick Carlson at 574-855-6292

Refer Loans to C-Loans By Hand and Earn Huge Referral Fees

Just input the email address of a borrower or broker and earn one-eighth of a point at closing! That's $1,250 for a $1 million loan. Click here.

Our Training Course Includes Over 60 Minutes on Fee Collection. No One Has Collected From More Lying, Deadbeat Borrowers Than George. You Can Order the Fee Agreement and Collection Training Separately for $199.

Call Mick at (574) 855-6292 or email him at mcarlson@blackburne.com

Got a Mortgage Web Site? Earn $5,000 Referral Fees in Your Sleep!

Just Click Here



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Pick up lots of great commercial brokerage practice tips for free.

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C-Loans.com® is sponsored by C-Loans, Inc. — For more information, contact Mick Carlson
4811 Chippendale Drive, Suite 101, Sacramento, CA 95841 telephone: (574) 855-6292 * Fax: (916) 338-2328
Real Estate Broker -- California Bureau of Real Estate -- License Number 01330173

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