COMMERCIAL MORTGAGE LEADS

MOST LEADS ARE JUST $1 TO $3 EACH
PLUS 37.5 BPS. WHEN THE DEAL CLOSES

New Policies:
Purchasing Brokers Do NOT Need Good Credit
Only the Loan Officer Needs to Apply

You Can Choose Your Leads By Loan Amount, Loan Type,
Property Type, User Type, Age of the Lead,
AND the County Where the Property Sits

If you own a commercial mortgage company, you can now keep every loan agent in your office busy full-time working fresh commercial mortgage loan applications from C-Loans. Please click here to view a sample lead.

You can do searches as targeted as this: Please show me every commercial loan application that is less than ten days old in Cook County, Illinois; where the loan amount is between $500,000 and $10 million; where the loan type is a permanent loan or a bridge loan; where the property type is either a hotel, an office building, or an industrial building; and where the borrower's credit is at least satisfactory. You will have lots of loans from which to choose.

"Gee, George, that sounds pretty good - fantastic, actually. But are the leads any good?"

There are commercial mortgage brokers currently working C-Loans leads who have already made close to $1 million in fees using our leads - one million dollars! These are small mortgage companies that you have probably never heard of - TCRM Financial, PMB Capital, Integrity Financial - but they are cutting a wide swath through the commercial lending industry because of our leads.

"Are the prices charged by C-Loans reasonable?"

If you have ever paid for classified advertising, magazine advertising, billboard advertising, or radio advertising, you will agree that advertising on your own for commercial loans can be phenomenally expensive. And when you do get a lead, its just as likely to be a tiny $50,000 loan request or a $2 million mezzanine loan request on a parking garage in Maine. You frequently get junk or stuff you can't do.

But when you buy a lead from C-Loans, the lead will be the right size, the property will be close to your office (if you so choose), the credit will be good (or bad if you prefer), and the loan type will be something that you can do. For example, you may not want to waste advertising dollars generating leads for construction loans right now.

Buying leads from C-Loans is an immensely more efficient way to spend your limited advertising budget.

"So not only will I owe $3 or so up-front, but I will also owe 37.5 basis points (slightly more than a third of a point) if a deal closes."

That's right. Just notify our office when a deal is close to closing, and we'll send you an invoice.

"How many other brokers will be buying the leads?"

Only a total of six mortgage brokers or lenders will be allowed to buy any particular lead, plus the direct lenders selected by the borrower when he originally applied. Don't worry too much about competing against direct lenders. Compared to mortgage brokers working on commission, salaried bankers are a pretty sleepy lot. Your real competition will be the three to five other mortgage brokers allowed to buy the same lead. If you want to out-sell these guys, here is a very important C-Loans tip: Success on C-Loans is all about speed, not small differences in pricing. The first mortgage broker with decent rates to reach the borrower usually gets the deal.

And once you have closed five loans for C-Loans, we'll add you to the system as if you were a lender.

From then on, you'll never have to pay for leads upfront again. But I have an important secret for you. The leads you buy are better than the leads that our direct lenders receive. The reason why is because the fresher the lead, the better. Waaaay better. It turns out that C-Loans is not a rate bidding war. Surprised? We certainly were. It turns out that success on C-Loans is all about speed. By shelling out a lousy $1 to $3 for a lead, you can buy leads that are less than a minute old and beat everyone to the punch. (The wise businessman will carefully re-read this paragraph.)

"Okay, George, this sounds like a no-brainer. What do I do?"