Touch your referral sources every two weeks
with a fun and interesting newsletter
written for commercial property investors, bankers and brokers.
You supply the contacts. We maintain your email list.
We write the newsletters. We blast them out.
The service costs just $175/month.
By far the best commercial leads come from referral sources. But if you want the referrals to keep coming, you need to remind them about you every two weeks.
You're busy trying to close deals and to make ends meet. It's easy to let five to six weeks go by without ever contacting your invaluable referral sources. Such gaps in marketing can be fatal to your commercial mortgage brokerage practice.
I write darn good newsletters, but I recently met my match. His name is Ralph Smith, and this boy sure has the gift of written gab. His newsletters could sell ice boxes to Eskimoes.
For just $175 per month, Ralph will write a brand new, fun, entertaining and informative email newsletter for you every two weeks. Then he'll blast it out to your contacts. He'll even maintain the list for you. Of course, your name, your company name, and your contact information will appear at the top and bottom of the newsletter.
Sample Newsletters
Sample Newsletter One
Sample Newsletter Two
Sample Newsletter Three
Our newsletter service solves these common marketing challenges:
Problem #1 – NO FOLLOW UP ON LEADS AND POTENTIAL REFERRAL SOURCES – You meet a potential client or referral source, discuss the possibly of doing business or developing a referral arrangement and rarely if ever contact them again. MAYBE, you got busy, maybe sent a thank you email or two after the meeting, their business card gets lost, and that’s the end of that. Hey, it’s tough to get someone’s attention these days especially when they have ten different starving mortgage brokers beating on them every day. Tough to differentiate yourself.
Problem #2 - FAILURE TO PUT IN PLACE AN AUTOMATIC SYSTEM TO STAY IN CONTACT WITH REFERRAL SOURCES ON A REGULAR BASIS – And believe me, I understand, it’s tough to take the time to write emails, send thank you cards, follow up with people when you’re stressing out, the market is tanking, and most of your deals are on life support!. Let’s face it you make your money closing deals not writing emails.
Problem #3 – FAILURE TO MAINTAIN A CONTACT CAMPAIGN OVER A LONG PERIOD OF TIME WITH QUALITY, PERSONALIZED, USEFUL, AND, ENTERTAINING INFORMATION. If by chance you are contacting your people, are you doing it consistently over long periods of time? Probably not. Who has the time or resources to regularly write a note to each and every person in the database every two weeks. And even if you did, what would you say?
Problem #4 – FAILURE TO PROVIDE TIMELY, ENTERTAINING INFORMATION THAT YOUR CLIENTS AND REFERRAL SOURCES WILL LOOK FORWARD TO RECEIVING Canned emails, electronic magazines, etc etc etc do not work, everyone except your mom and your aunt blanche will unsubscribe as fast as they can. They don’t work, read my lips, they don’t work! BELIEVE THIS - Your clients DO NOT WANT OR NEED another canned, boiler plate, boring email ad from another broker, outlining a spring cleaning checklist, gas mileage tips, the doom and gloom of the current marketplace, or Martha Stewart’s favorite chili recipe. Hey, it’s tough out there. If they wanted more doom and gloom they would just turn on CNN.
They want a lift, a laugh, a joke, and some wit and wisdom. Sure, you can mix in a little business here but for the love of Pete, you need to put a smile on their face. Trust me they will love it.