C-LOANS
LENDER LETTER Joke Du Jour
"I have had other offers. But, frankly, Jay, when you refuse to do nude scenes, it really cuts down on the opportunities..." -- Former Vice President Al Gore, after Jay Leno asked him if he was entertaining other film offers after the success of An Inconvenient Truth
Lead Prices Lowered By 70% for Three Weeks
Not many of our lenders have discovered the gold mine that is in their Lender Vault. Therefore, for the next three weeks, we have lowered the upfront portion of our lead prices by 70%. These prices are so low that it's almost back to the days when the upfront cost of searching for and buying custom leads from your Lender Vault was free.
Leads that were once $9 are now just $2.70. Older $2 leads are now just sixty cents. This means that if you only make permanent loans in Iowa and Minnesota between $200,000 and $1.5 million on just five different property types, you can now afford to buy virtually every such lead that has ever entered C-Loans. And you'll close at least 20 of them because commercial leads sometimes get better with age. The borrowers become more pliable.
This lead sale ends in three weeks. A program has already been written to return our leads to normal prices automatically on August 7th. Also, the smart guys are now going to go into C-Loans and buy up a shopping cart full of leads right away. Therefore you will want to get to your Lender Vault early. These discounted upfront lead costs, of course, are in addition to your normal software licensing fees.
Adam Sandler Joke
"My father says, 'Marry a girl who has the same belief as the family.' I said, 'Dad, why would I marry a girl who thinks I'm a schmuck?'" -- Adam Sandler
You Still Get $20 Per Referral
If you are like most bankers, every day you turn down four or five commercial loan requests. These turndowns are worth a fortune to you. If you enter the email address of the borrower or broker in the C-Loans Referral Page, and the borrower completes his loan application, you will earn $20 in lead-purchasing credits.
When you use your $20 in credits to buy leads from your Lender Vault, you can buy the exact type of lead you want. "Hey C-Loans, show me all of the loans between $400,000 and $2 million in Vermont on multifamily, mixed use, and mobile home parks, where the borrower's credit is at least good."
When you can buy the exact kind of commercial loans that Loan Committee wants, you will close all of them. You'll make a fortune in commissions, and you may be the only commercial loan officer kept on staff when the big layoffs hit in six months.
And it all starts with spinning your turndowns into gold. Just go to the C-Loans Referral Page right now and bookmark it.
Wizard of Oz Joke
... Actual extract from a 1939 film magazine: Movie: The Wizard of Oz: Transported to a surreal landscape, a young girl kills the first woman she meets, then teams up with three complete strangers to kill again.
Are You Ready for the Layoffs?
I have been in this business of almost 30 years now, and periods of loose money are always followed by periods of tight money. And when banks tighten, the first guys to get laid off are the commercial mortgage loan officers. They all seem to get laid off in the same 90 day period, and it can sometimes be a bloodbath. I've had lots of 48 year old banker buddies lose their homes and their wives when they just can't find a new job anywhere.
Have you closed five loans for C-Loans yet? Only those bankers who have taken care of C-Loans will be allowed to join C-Loans as brokers when the layoffs comes. When you pay C-Loans on a deal, you are really looking after old numero uno - yourself. So please make sure C-Loans always gets paid.
Antenna Joke
Two antennas meet on a roof, fall in love and get married. The ceremony wasn't much, but the reception was excellent.
Self Correcting Missile
Right now there are loan officers on C-Loans who have closed over 30 commercial loans for us. How did they do it? They paid attention to the rules and climbed to the top of the Suggested Lender List.
They responded to every loan app with at least a One Click Turndown. They religiously sent in their Lender Tracking Table every month, being sure to mark down any loan packages they received and any term sheets that they got signed. You would be surprised how important just one extra lender bonus point can be! They referred loans to C-Loans to pick up more leads. If they met a broker on one deal but they closed a different deal for the broker, they still paid C-Loans. In fact they looked for excuses to pay C-Loans its fee. As a result, they climbed up the Suggested Lender List.
Lots of commercial mortgage portals closed their doors. The secret of C-Loans is that we direct the bulk of our leads to the loan agents who are hungry to do deals. Over time, like a self-correcting guided missile, the best commercial loan agents in the country rise to the top of the Suggested Lender List.
But you can catch them! These guys are making a fortune, and many of them use the extra dough to take vacations and to play with their kids. Keep hitting your leads within the first hour, and you will beat the old timers. March up that Suggested Lender List. You won't believe the view from the top of the list!
Cow Joke
Two cows standing next to each other in a field, Daisy says to Dolly,"I was artificially inseminated this morning." "I don't believe you," said Dolly. "It's true, no bull!" exclaimed Daisy.
Old Issues of the C-Loans Lender Letter
You can build an entire career around C-Loans, if you know the tricks to boost your lender score. Here are some old issues of the C-Loans Lender Letter. Each contains a ton of great tips for success. You may want to click on each link and print out each old newsletter. Then, when you are sitting in some waiting room, take them out and read them. If nothing else, you'll enjoy some chuckles:
http://c-loans.com/lenderletter20051031.html
http://c-loans.com/lenderletter20051220.html
http://c-loans.com/lenderletter20060103.html
http://c-loans.com/lenderletter20060112.html
http://c-loans.com/lenderletter20060119.html
http://c-loans.com/lenderletter20060201.html
http://c-loans.com/lenderletter20060216.html
http://c-loans.com/lenderletter20060223.html
http://c-loans.com/lenderletter20060308.html
http://c-loans.com/lenderletter20060320.html
http://c-loans.com/lenderletter20060512.html
http://c-loans.com/lenderletter20060609.html
Mule Joke
A couple was celebrating their golden wedding anniversary. Their domestic tranquility had long been the talk of the town. A local newspaper reporter was inquiring as to the secret of their long and happy marriage. "Well, it dates back to our honeymoon," explained the man. "We visited the Grand Canyon and took a trip down to the bottom on the canyon by pack mule. We hadn't gone too far when my wife's mule stumbled. My wife quietly said, 'That's once.' We proceeded a little further and the mule stumbled again. Once more my wife quietly said, 'That's twice.' We hadn't gone a half-mile when the mule stumbled the third time. My wife quietly removed a revolver from her pocket and shot the mule dead. I started to protest over her treatment of the mule when she looked at me and quietly said, 'That's once.'"
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