C-LOANS
LENDER LETTER Joke
Du Jour
A
man is walking his dog and passes a little restaurant.
The cooking smells are so tempting, he decides he would
like to stop for lunch; but the sign says no animals are
permited.
After
a couple of moment's thought, he decided to brazen it out.
He puts on a pair of sunglasses, walks into the restaurant,
with his dog on a leash and asks to be seated.
The
waiter says "I am sorry sir, but we do not permit animals
in
the restaurant."
The
man says, "But I'm blind, and this is my seeing eye dog."
The
waiter responds skeptically: "Your seeing eye dog?
Sir, that dog is a Chihuahua."
The
man responds: "A Chihuahua? They gave me a Chihuahua?!"
C-Loans
Closing Rate is Up 374%
Two
years ago, commercial mortgage loan demand was 50% higher
than it is today. Put another way, the number of loan
applications being submitted today through C-Loans is only
2/3rds of what it was two years ago.
Nevertheless,
we are closing two and half times more loans! Right
now we are on pace to close $250 million in commercial mortgage
loans in 2005, versus about $100 million in 2004.
Because this spectacular surge in closings is based on fewer
loan app's, our closing rate has more than tripled.
Yet functionally C-Loans works exactly the same
as last year.
The
reason why so many deals are now closing is because more
and more of our lenders are finally realizing, "Hey,
these C-Loans deals are actually pretty good!"
And then they are working our leads more aggressively.
Fireworks
Joke
"Every
year Uncle Earl has a special fireworks show he puts on
for the family. It's exciting. And every year,
about three-quarters of the way through the show, I have
to say the same thing, 'Okay, pick up his fingers and pack
them in ice.'"
-- David Letterman
The
Cost of Denial
If
you still look at your C-Loans deals with suspicion, you
are really hurting yourself. Sooner or later you will
close your first deal for C-Loans. When you do, you
will probably have to admit to yourself that you could have
worked some of your other C-Loans leads faster (it's all
about speed).
Had
you become a believer sooner, you would have closed
far more deals and racked up far more lender bonus points.
You would have been ranked much higher on the Suggested
Lender List and received far more deals. And more
importantly, your deals would have been even cleaner.
It's
as though you have been in a race since you joined C-Loans,
and your competitors sprinted off at the sound of the gun.
Fortunately this is a marathon. C-Loans will be here
to bring you deals as long as you are a commercial mortgage
loan officer. So you can still catch these competitors.
But you will never catch them until you become a believer.
Our
closing rate has increased 374% for just one reason.
Other busy, commissioned loan officers - people just like
you - realized that their C-Loans leads were hot.
Lost
Wife Joke
A
man approached a very beautiful woman in the large supermarket
and said, "I've lost
my wife here in the supermarket. Can
you talk to me for a couple of minutes?"
The
woman looked puzzled. "Why talk to me?" she asked.
"Because
every time I talk to a pretty woman, my wife appears out
of nowhere."
Practice
Tips
It
shouldn't be hard to believe that good, clean borrowers
will use the internet to search for commercial loans.
C-Loans enjoys some wonderful organic listings on the search
engines, and borrowers love the idea that they can apply
to 750 different commercial mortgage lenders with one short
mini-app. Plus C-Loans is free to the borrower.
So,
of course, a huge number of wonderful commercial borrowers
use C-Loans. To close a ton of deals using C-Loans,
just remember two things.
First,
the higher your lender score, the cleaner your loans.
Your lender dilgence score not only affects your loan volume,
but also your loan quality. Those at the
top of the Suggested Lender List see the newest, cleanest
deals. It is therefore critical that you respond to
every deal with at least a One Click Turndown.
Secondly,
C-Loans is a race, not a rate-bidding war. The first
lender with reasonable rates to reach the borrower usually
wins the deal. If your borrowers aren't returning
your calls, you were probably a day too slow to call them.
We're not talking about calling the borrower within 90 seconds;
although on the popular residential mortgage portals 90
seconds actually does matter. Just make sure you call
your borrowers (sending emails never works) within
two hours if you really want to close deals.
Cute,
Short Jokes
I
wondered why the baseball was getting bigger. Then
it hit me.
When
the smog lifts in Los Angeles, U C L A.
He
drove his expensive car into a tree and found out how
the Mercedes bends.
Are
You Insanely Competitive?
Even
if you are brand new to C-Loans, you can quickly climb to
the top of the Suggested Lender List. All you have
to do is refer loans to C-Loans!
Every
time one of your borrowers completes a loan application
through C-Loans, you will earn five lender bonus points
for 30 days. If you do this just ten times, you will
find yourself among the top six lenders on the Suggested
Lender List.
The deals you will see will while at the top of the Suggested
Lender List will make you to drool down the front of your
shirt. Once you have tasted the top of the Suggested
Lender List, you may be willing to sell your mother-in-law
to the gypsies, just to stay among the top six lenders.
To
refer a deal to C-Loans, just get the borrower's email address.
"I'm sorry, but your loan is too big (small) for us.
Just give me your email address, and I'll send you a link
to a place where you can apply to 750 commercial lenders
in four minutes."
Then
you go to our referral page, C-Loans.com/refer,
and enter your email address and that of your borrower.
The second time you do this, you don't even have to type
in your own email address. The program will remember
you.
If
the borrower applies, you will earn 5 precious lender bonus
points for 30 days. If the deal closes, you will earn
10 lifetime lender bonus points, plus a nice referral fee.
Candlelight
Vigil Joke
Jake
was dying. His wife, Becky, was maintaining a candlelight
vigil by his side. She held his fragile hand, tears
running down her face. Her praying roused him from
his slumber.
He
looked up, and his pale lips began to move slightly.
Becky my darling," he whispered. "Hush, my love,"
she said. "Rest, don't talk."
He
was insistent. "Becky," he said in his tired voice,
"I have something that I must confess." "There's nothing
to confess," replied the weeping Becky, "Everything's
all right. Go to sleep."
"No,
no I must die in peace. Becky, I ... I slept with
your sister, your best friend, and your mother!"
"I
know, my sweet one," whispered Becky. "Let the poison work."
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